Member Profiles

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Name	Susan
Phone	414-736-2130
Email	Click here to email me!
Salary	$101K - $125K
State	Wisconsin
Willing to Relocation?	Yes
Recent Positions	Director of Media Assurant Health Milwaukee, WI (Health Insurance) Director of Marketing Inf Assurant Health Milwaukee, WI (Health Insurance) Senior Marketing Manager Discover Financial Services Riverwoods, IL (Credit Card)
Key Accomplishments	• Resourceful, analytical, highly motivated marketing professional with extensive experience in the financial services industry. • An effective communicator with leadership skills in directing, facilitating, integrating and motivating team members • Plan, direct and optimize a 12 million dollar media budget via DRTV buying strategy and lead acquisition activities for the direct to consumer channel that meet or exceed target marketing metrics including cost per lead, cost per application and cost per policy. • Supported company acquisition goal of 60% increase in sales in 2009 via robust media plan. • Maintain Actual to Target Cost per Issue Ratio (AE) of 100% or less on rolling 12-month basis. • Positive year over year increase in brand awareness through media buy strategy. • Support company acquisition goal of 30% in sales in 2010 while maintaining profitability levels. • Manage the identification and testing of new lead source opportunities for purposes of acquiring new insurance policy holders that are cost-effective and profitable. Leads are acquired using various direct marketing methods including direct response television, on-line, outbound telemarketing and direct mail. • Manage media testing strategy for new and existing lead sources to continuously refine and optimize target markets via robust analyti
Education / Skills	B.A., Organizational Management, Concordia University-River Forest, 1994

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